We supply the know-how and tools with which you can ascertain how your company/your destination is developing, where you stand within the different market segments, which relevant development potential you have, how you are positioned in competitor comparison and how you can optimise your way of addressing guests.

Our work is based upon a broad range of instruments, among which is the Sparkassen Tourism Barometer. We fall back on the interviewing of guests, a broad methodical range of market research, special monitoring systems for individual customers, examinations on the day trips of Germans, the spending behaviour of guests and the economic factor tourism as well as on numerous fundamental research studies on the individual fields of tourism.

Based on this well-founded quantitative and methodical know-how, we not only develop tools for ex-post consideration in cooperation with you but also forecast models aimed at anticipating future developments.