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 Principal: The project CrossCulTour was implemented through the Central Europe-Programme co-financed by the ERDF (European Regional Development Fund). The Ministry of Regional Development and Transport of Saxony-Anhalt acted as Lead Partner.
Years: 2008 - 2011
Project Description:
Based on the European Cultural Route TRANSROMANICA, initiated during a former project in 2003, nine interdisciplinary partners with a relation to cultural tourism from Germany, Austria, Italy and Slovenia were working on the Central Europe-Project CrossCulTour.
The approach was to take the results and partnership of TRANSROMANICA on to the next level. Starting from the Romanesque heritage, CrossCulTour embraced further stylistic periods and cultural elements of the regions, established collaboration with marketing partners linked to cultural heritage and promoted cross-sector cooperation.
Acting as an official Project Partner, the dwif-Consulting GmbH was responsible for the project management including progress and financial reporting, controlling and the organisation of transnational project events.
Important transnational project activities included
- the analysis of cultural-historic and economic environment (tourism and Government to Business/G2B-structures) in the partner regions as preparation for cross-marketing implementation
- a Best Practice Workshop on cross-marketing in cultural tourism
- the establishment of cooperation with international tour operators and creation of products in cultural tourism, completed by a Sales Manual
- Concepts for transnational trails connecting cultural heritage with themes for different target groups (biking, hiking, pilgrimage, culinary delight)
- Knowledge transfer through training courses, workshops and an Online Knowledge Portal promoting innovative action in cultural heritage management
- an Image Brochure for business partners and tourists displaying overall range of CrossCulTour and Associated Partners
- the development and implementation of a Maps and Signs Guideline to achieve consistent and recognisable presentation of cultural heritage
- an Audio Guide Portal for download of audio-tracks for more than 100 recorded sites
- the promotion of the regions as cultural tourism destinations Sales Tour in China and USA to establish concrete B2B-partnerships
- a final Mobile Exhibition on project results touring from Brussels to partner regions
External communication was guaranteed by the project's website and regular press work.
Further information on CrossCulTour is available online:
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