A reliable investigation of the economic importance of tourism has to be considered as the central basis for targeted work by tourism organisations of any kind. The knowledge of the importance of the different target groups of the destinations and their economic benefit are the basis for clear market positioning and a sound strategy for the future for market development.

Only if the present structures and processes are known and serve as a model basis for future tourism development can the appropriate marketing activities be initiated.

The calculations for quantifying the economic significance of tourism are carried out individually for every analysed area (e.g. municipality, travel area, federal state).

Our extra value for you: We do not calculate with general key data but we find out the original specific values for your locality or region!An analysis of the added value for tourism for your locality/region consists of the following elements:

• Quantification of the most important market segments of tourism: hotel industry, private rooms & holiday apartments, camping (tourism & permanent), visiting friends and relatives (VFR).
• Spending behaviour of the different target groups (amount and structure).
• Gross and net turnover.
• Benefiting sectors of the economy.
• Direct (1st turnover stage) and indirect (2nd turnover stage) income effects and relative income contribution of the tourism industry.
• Employment and tax effects due to tourist demand.

With the help of such an added value analysis you cannot only make sound decisions of tourism policy (e.g. promotion of tourism, infrastructure measures, opening hours, quality campaigns) but also initiate powerful co-operations of the service providers of a region. Not least such basic studies make an important contribution to raising locals’ awareness.

Depending on the requirements, what you will receive ranges from a basic evaluation of the available secondary statistical data sources as far as to extensive detailed analyses with comprehensive primary surveys (e.g. interviewing of guests and businesses).The calculations are based on a multilevel weighting system developed by us and approved by the industry.

We guarantee comparability: The results of the individual analyses can be compared with each other because of the systematic approach in the sense of benchmarking.